[cs_content][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text]Questions by Laurie Moran and Amber Newberry of Fundead Publications

Q: Can you please state the name of your businesses and give a brief description below?

Liz: Witch City Wicks, handcrafted soy candles made in Salem, MA.

Amelia: Death Follows, dark mourning art inspired by New England gravestone imagery.

Sara: Moon Baby Hair & Wares, hair salon and unusual wares

Q: Which sister started their business first?

Liz: Me! I started my company in 2011.

Q: Have any of you had other business ventures before your current ones?

Liz: I had my own motorcycle blog, written from the female rider POV. I didn’t really sell products, maybe just some tee shirts and stickers. Before my life in candles I worked as a creative in the advertising world.
Amelia: Not me!

Sara: I rented a chair at a hair salon in the South End. So I knew what I was getting into when I decided to open my own salon.

Q: Is there a history of entrepreneurship in your family?

Liz: Not that I know of. Not creatively, anyway.

Q: What drove you to create brick and mortars? Why in Salem? 



Liz: I have been running WCW, mainly as an online shop, doing open air markets and shows on occasion. Lugging stuff to different locations weekly was starting to get old (and tiring). Over the years, many of our customers have wanted us to open a shop that they could visit anytime and be able to smell all the candles!

It didn’t make any sense to open a shop anywhere else but Salem. I live here and it’s a big part of our brand identity. When the right retail space became available we jumped at it. Plus, it’s really awesome to be right next door to my sister’s business.

Sara: I live here and Salem needs Moon Baby! Watching the population growth in Salem over the past few years, I knew that I could bring a South End style salon here and be successful. The community is very supportive and many people have been encouraging me to do it.

Q: How do you think each of your businesses, or products and services you offer, reflect the personality of the sister responsible for it?

Being sisters from a quirky family, we all share a similar aesthetic. We put our interests, style and our own individual spin on our products/services based on things that we like.

Q: What’s the best thing about working with family? What’s the most challenging part?

Liz: We’re all really close and actually like to hang out together. We have two other siblings, another sister and brother who don’t live in Salem, and we wish we could see them more often. When our entire family gets together we have a blast. As for challenges, there really aren’t many. I’m the oldest sister, so sometimes I can be impatient when I give advice and no one takes it!

Sara: All of the younger siblings looked up to Liz as our oldest sister (and still do). We were always inspired by her. Having a cool older sister to look up to while growing up really paved the way for us to be who we are today. As the middle child of the family, I’m the challenge! I’m a pain in the ass and they still love me!

Amelia: we all get along and love & support each other. No challenges, we’re perfect and the right amount of crazy.

Q: What are your plans for the future of your business ventures?

Liz: World domination. And candles.

Amelia: I want to keep sharing my passion for the lost symbolism of New England gravestone imagery through my artwork.

Sara: I just want Moon Baby to be a safe space for people to express themselves and find some eccentric antiques.

Thank you all so much for answering these questions, we look forward to being patrons to all of your businesses!

You can visit Witch City Wicks at 302A Essex St., Salem, MA 01970, where Liz also stocks Amelia’s amazing plaque designs from Death Follows. Their sister Sara can be round right next door at Moon Baby Hair & Wares, the shops are even adjoined by a door, so visit one, then walk on through to the other! You can also shop online at the links below![/cs_text][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 0px 0px 30px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_map no_container=”false”][/x_map][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_the_grid name=”death-follows”][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_the_grid name=”WitchCityWicks”][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_the_grid name=”MoonBabySalem”][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 0px 0px 15px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_callout title=”Support a more "creative" Salem” message=”<em>Creative Salem is only possible because of it's membership program. Our members keep advertising to a minimum and our website paywall free. A Creative Salem membership also gives you discounts at over 50 local businesses, free tickets, giveaways and more. Please consider becoming part of our support network. <a href="https://www.creativenorthshore.com/membership/">Join our membership program today!</a> This month our members received free brunch cruise tickets aboard the Hannah Glover, saved $50 on Salem Horror Fest and helped increase attendance at dozens of Heritage Days events! </em>” type=”center” button_text=”JOIN” circle=”false” button_icon=”paint-brush” href=”http://www.creativesalem.com/membership” href_title=”” target=”blank”][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ class=”cs-ta-center” style=”margin: 0px;padding: 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_eacs_post_carousel post_type=”post” max_post_count=”4″ show_excerpt=”true” hide_featured_image=”false” max_visible_items=”3″ max_visible_items_tablet=”2″ max_visible_items_mobile=”1″ slide_to_scroll=”1″ auto_play=”false” loop=”false” pause_hover=”false” draggable=”true” slide_spacing=”10px” slide_nav_color=”#fff” slide_nav_bg_color=”#333″ add_border=”true” post_border_width=”1″ post_border_color=”rgba(0, 0, 0, 0.1)” pagination_type=”none” pagination_position=”normal”][/cs_column][/cs_row][/cs_section][/cs_content]

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