Creative North Shore is the community program of the Creative Collective.

Creative Collective LLC connects creativity, community, and commerce across the North Shore. As a collective of creative professionals, small businesses, organizations, and individuals we coordinate a series of events, traditional and non-traditional marketing initiatives, resources, and best practices to define why creativity matters in all aspects of life.

We do this by providing opportunities and online marketing, detailed calendar listings, media coverage, advocacy, event creation/ management and consultations to help promote local artists, nonprofits, and small businesses. 

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Creative North Shore is a program of Creative Collective

John Andrews

Owner, photographer, whovian, underdog

John is the owner of Creative Collective, Creative North Shore and John Andrews Photography. John has spent the past five years unraveling the mystery of why there is an unbalance and gap between traditional and ‘creative’ businesses and has established the collective to work with modern, open minded businesses looking to make the world a more artistic, cultural and creative place AND close that gap. A lover of the underdog, all music that gives you the “feels” Doctor Who, and community in general.

Michelle Garcia

Creative Growth Expert • Lettersmith • Cat Mom

Originally from New Haven, CT – which she (erroneously) claims to be the home of the best pizza – Michelle is the Director of Membership and Creative Growth here at the Collective. Being a talented artist herself (working in design, illustration, and lettering), and an alumna of Montserrat College of Art in Beverly, Michelle gets what it’s like to be a working creative person. She has the bandwidth to help working artists have the connections and resources they need to thrive. Also an avid reader and a boss cake decorator, Michelle likes to unwind at the end of a long day with a good book, a glass of wine, and her two cats Ichabod and Dottie Spinach.

Kati Nalbandian

Social Media Queen • Karaoke Fiend • Dancing Machine

Kati is the Collective’s Assistant Director of Creative Development and Social Media QUEEN. She manages member content across all of the channels and promotes all of the Collective’s projects and events. A Leo through and through, Kati loves connecting with members and helping them create content that makes viewers freeze their scrolling and pay attention. In her very limited spare time, she loves to dance, make mixed media art and collages, sing about silly things, and explore New England’s green spaces.

Amber Wingerson

Research Maven • Museum Aficionado • Probably a Spy

Amber is the Collective’s Marketing Coordinator and resident history buff. She uses her fantastic research skills to compile data about the benefits of the Creative Economy (and why each and every member matters) and help Kati stay top of all happenings here at the Collective. Her attention to detail is unparalleled (she might be a spy) as nothing gets past her, a skill most likely due to her experience working in Museums all over the country, including Cape Ann Museum where she currently works as a curatorial assistant. She loves Museums (obviously), traveling to new places, small felines, and spending time with friends.

Rosario Ubiera-Minaya

Community Builder • Latin Dancer • Actual Superhero

Rosario Ubiera-Minaya is the Collective’s Diversity and Equity Consultant who works to help the creative community fully engage with all its members. As the founder and principle of Cojuelos Productions, she helped bring about the PUNTO Urban Arts Museum in Salem, an outdoor collection of public art helping to bridge socioeconomic divides. Although we know she’s an actual superhero, she’s also been officially recognized as both Community Hero by the Negro Election Day Association, and as one of Boston’s Hispanic heroes. When she’s not out saving the world, you can often find her dancing the night away at Bonche Latin Nights

EVENTS

There really is no better way then to show off highlights of what the creative economy can bring to the community than using events as a platform to showcase the professionals that work in the creative space on a daily basis.

From Drive Ins to Horror Festivals to flash mobs to pop up art installations,  Food Truck Festivals and everything in between we are always following industry trends for the most successful way to run events that compensate artists/creatives and benefit the community through creative placemaking.

ADVOCACY

By fostering local creatives with a network and platform to showcase their skills and talents we facilitate creative networking, gather comprehensive event listings, consult, market and stand as a central curation point for all the wonderful cultural things currently happening, and those on the horizon around Salem. Our members sit on all the major creative and cultural boards and committees ensuring that the creative professional always has a voice at the table. As a member of the Creative Collective we are also able to extend beyond Salem if it is beneficial to the artists/creatives we support.

COVERAGE AND MARKETING

Arts and creativity are visual… the coverage, promotion and marketing of all the amazing things that are created, performed needs to be equally as appealing to the eyes, ears and soul. Through a series of best marketing practices and high quality professional photography, videography, social media coverage and writing we have introduced hundreds of thousands of people to the depth and diversity of the creative scene in Salem and beyond. Our collective of professionals assemble and tell the stories that traditional media tends to shy away from. The combined tools help to shape the new narrative of creativity on the North Shore.