Creative North Shore is the community/lifestyle division of Creative Collective LLC.

Creative Collective LLC connects creativity, community, and commerce across the North Shore. As a collective of creative professionals, small businesses, organizations, and individuals we coordinate a series of events, traditional and non-traditional marketing initiatives, resources, and best practices to define why creativity matters in all aspects of life.

We do this by providing opportunities and online marketing, detailed calendar listings, media coverage, advocacy, event creation/ management and consultations to help promote local artists, nonprofits, and small businesses. 





John Andrews

Owner • Photographer • Whovian • Underdog

John is the owner of Creative Collective, Creative North Shore and John Andrews Photography. John has spent the past five years unraveling the mystery of why there is an unbalance and gap between traditional and ‘creative’ businesses and has established the collective to work with modern, open minded businesses looking to make the world a more artistic, cultural and creative place AND close that gap. A lover of the underdog, all music that gives you the “feels” Doctor Who, and community in general.

Michelle Garcia

Operations Director • Graphic Designer • Cat Mom

Originally from New Haven, CT – which she claims to be the home of the best pizza — Michelle is the Director of Operations here at the Collective. She attended Montserrat College of Art in Beverly, becoming a talented artist working in design & illustration, and understands what it’s like to be a working creative person. She has the bandwidth to help working artists have the connections and resources they need to thrive. Also an avid reader and a boss cake decorator, Michelle likes to unwind at the end of a long day with a good book, a glass of wine, and her two cats Ichabod and Dottie Spinach.

Sam Stair

Marketing Director • Halloween Queen • Dog Mom

Sam is the creative mastermind behind Halloween Happy,  the BLANK at Creative Collective, and a lover of all things spooky. A native of Wichita, KS, Sam made her way to Salem last year to get closer to the fountain of eternal creepiness and form connections with Halloween-loving humans who would fully appreciate her ghoulish aesthetic. She spends her time making videos for her vastly popular Youtube channel, haunting local Salem attractions, and spreading the gospel of Halloween to anyone willing to listen.

Amber Wingerson

Research Maven • Museum Aficionado • Probably a Spy

Amber is the Collective’s Marketing Coordinator and resident history buff. She uses her fantastic research skills to compile data about the benefits of the Creative Economy (and why each and every member matters) and help Kati stay top of all happenings here at the Collective. Her attention to detail is unparalleled (she might be a spy) as nothing gets past her, a skill most likely due to her experience working in Museums all over the country, including Cape Ann Museum where she currently works as a curatorial assistant. She loves Museums (obviously), traveling to new places, small felines, and spending time with friends.

Joey Phoenix

Managing Editor • Manic Scribbler • Professional Faerie • Guinea Pig Enthusiast

Joey is a professional faerie character performer with a passion for big creative ideas, biodegradable glitter, and the oxford comma. They joined Creative Collective as Managing Editor in late 2018 to help the team tell stories about what’s up and coming in the North Shore Creative Economy.  When they’re not interviewing creatives or scribbling stories in the wee hours of the morning, you can find them photographing animals or performing songs about nature for children of all ages.


There really is no better way then to show off highlights of what the creative economy can bring to the community than using events as a platform to showcase the professionals that work in the creative space on a daily basis.

From Drive-Ins to Horror Festivals to flash mobs to pop up art installations,  Food Truck Festivals and everything in between we are always following industry trends for the most successful way to run events that compensate artists/creatives and benefit the community through creative placemaking.


By fostering local creatives with a network and platform to showcase their skills and talents we facilitate creative networking, gather comprehensive event listings, consult, market and stand as a central curation point for all the wonderful cultural things currently happening, and those on the horizon around Salem. Our members sit on all the major creative and cultural boards and committees ensuring that the creative professional always has a voice at the table. As a member of the Creative Collective we are also able to extend beyond Salem if it is beneficial to the artists/creatives we support.


Arts and creativity are visual… the coverage, promotion and marketing of all the amazing things that are created, performed needs to be equally as appealing to the eyes, ears and soul. Through a series of best marketing practices and high quality professional photography, videography, social media coverage and writing we have introduced hundreds of thousands of people to the depth and diversity of the creative scene in Salem and beyond. Our collective of professionals assemble and tell the stories that traditional media tends to shy away from. The combined tools help to shape the new narrative of creativity on the North Shore.

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