Interviewee: Rebecca Johnson, PhD (she/her)
In your words… Tell us about your organization, business, initiative.
We are a Salem, MA walking tour company offering small-group experiences with big conversations. We explore the idea that we make history, and history makes us.
Tell us a bit about you and why you do what you do? Share your passions for your business, initiative, organization.
In my first career, I was a college educator in the humanities and natural sciences for over 10 years. I love creating open and supportive spaces for people to learn about and engage with themselves, their surroundings, and others. My tours are small (less than 10 guests) to encourage questions, conversation, and personal connection with Salem and its history. One of my tours has a route designed to be friendly to those with some mobility needs. In the future I hope to expand my offerings to a combination walking tour/book group in partnership with the Salem Athenaeum.
What role do you think your business plays in supporting a more creative community? OR your community in general. (Bonus! Why do you think a more creative community is important?)
Creativity, imagination, and curiosity are what people and communities need for growth, and growth is how we more fully become who we are. For me personally, I think love for Salem fuels my curiosity to learn more, and to imagine and create new contributions that I can make to my home. I’ve had many students tell me that they are not creative, and I don’t buy that. We are all creative, but can get hampered by doubt.
What was the last book you read or film you watched that made an impact on you?
I have recently been reading some of H.P. Lovecraft’s stories that take place in Salem (Arkham) in preparation for one of my tours. “The Dreams in the Witch House” has spurred me to think about why people are drawn to Salem, why they so often describe its dark, haunted atmosphere, and why that atmosphere appeals. I’ve also been re-watching the TV show The Good Place, which I love and get something new from every time I watch.
What’s the one thing people would be surprised to learn about you our your business?
I was originally trained as a biologist! Also, my favorite movie is The Matrix.
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Creative Collective Launches 2021 #StayLocal Campaign
Initiative encourages community to shop small and support local small businesses this November and December
The approaching Holiday season is putting people in the shopping, eating, and drinking mood as small businesses across the North Shore are gearing up for the busiest time of the year. Following up the successful 2020 #StayLocal campaign, Creative Collective is launching #StayLocal2021, encouraging individuals to shop and support small this upcoming holiday season. Learn more.