Dan Cederholm: Advencher Supply Co.
In your words… Tell us about your organization, business, initiative.
Outside stuff for inside people. Genuine and useful gear designed in New England. Advencher Supply Co. is the creative outlet for designer Dan Cederholm. Outdoorsy-themed apparel, pins, patches, notebooks and other fine goods.
Tell us a bit about you and why you do what you do? Share your passions for your business, initiative, organization.
Advencher is a creative outlet for me and primarily a web-based shop where I can sell my designs. I’m taking the slow road in growing it. Looking to do more local pop-up shops and vendoring this year.
What role do you think your business plays in supporting a more creative community?
New England pride, and also networking with other designers and artists. I’ve lived in Salem for almost 20 years, this is home, but Advencher is a great opportunity for me to get more local.
What was the last book you read that made an impact on you?
How to Survive in the Woods. The impact is real 🙂
What’s the one thing people would be surprised to learn about you our your business?
I founded a design community called Dribbble with my friend Rich (another Salem resident) 10 years ago.