Carla Scheri – Kick It Up Consulting
In your words… Tell us about your organization, business, initiative.
Kick It Up Consulting offers project management and consulting services to the thriving arts & culture sector in Eastern Mass. Our clients include cultural districts, municipalities, creative placemaking agencies, colleges, nonprofits, artisans, makers, artists and musicians. Our areas of expertise include strategy development, event planning, marketing and promotions.
Tell us a bit about you and why you do what you do? Share your passions for your business, initiative, organization.
I have enjoyed a vast and diverse (not to mention exciting!) career in the entertainment business. Over the years, I’ve worked on movies, commercials and music videos while also working at an indie record label, touring with bands and sailing the seas of the Caribbean running music festivals. My passion for my work stems from the fact that ultimately I just love getting stuff done. I also enjoy examining a problem, dissecting the elements of it, then crafting a viable solution that solves the issue for my client.
What role do you think your business plays in supporting a more creative community? OR your community in general. (Bonus! Why do you think a more creative community is important?)
Kick It Up Consulting creates the path that leads to success for creative organizations and individuals. Whether it be an action plan to get the project to completion or a marketing plan to get the word out to the general public, Kick It Up provides the light to the sometimes elusive end of the tunnel. A vibrant creative community is central to a healthy overall community. The creative economy provides everyone with a chance to be inspired, stimulates job growth and encourages diverse ways of thinking.
What was the last book you read that made an impact on you?
Northanger Abbey by Jane Austen
What’s the one thing people would be surprised to learn about you our your business?
People are usually surprised and pleasantly amused when I tell them that a.) my first job in Hollywood was on the TV game show Supermarket Sweep and b.) I once danced on the Soul Train stage after hours!