MAGNOLIA BLOOMS – JEANNINE O’NEIL
In your words… Tell us about your organization, business, initiative.
Magnolia Blooms is a Mobile, Floral Delivery Service located on Boston’s North Shore.
Our home base is Magnolia, MA but you don’t need to come to us. We’ll bring the flowers to you.
Yes, it is a little unconventional than having a brick and mortar floral shop, but this allows us to be more innovative, serve a larger community and complete our mission in spreading kindness like wildflowers.
Tell us a bit about you and why you do what you do? Share your passions for your business, initiative, organization.
In 2019, I started hosting fun, flower-arranging nights with local businesses. I would show up with my cart of flowers, share fun flower facts and educate the guests on the art of floral-arranging
However, when the pandemic hit, I could no longer host these events in-person. To stay connected to my audience and continue to share the floral love I started offering bi-weekly floral delivery drops.
Guests would order blooms, knowing the theme but not knowing what to expect until the blooms showed up on their doorsteps or pick up at one of our drop stop locations.
My pivot also including hosting outdoor floral pop-ups with local businesses. Think of this as the floral version of a lemonade stand. A business would host me and I would bring the flower party to their location.
Before I knew it, custom orders were added to the mix to help others celebration special occasions or special people in their lives.
What role do you think your business plays in supporting a more creative community? OR your community in general. (Bonus! Why do you think a more creative community is important?)
When I launched this passion project my main goal was to make the world a happier place. Flowers make people happy and they bring joy and peace.
In hosting the classes, I discovered it also gave guests a feeling of accomplishment and pride when they saw their beautiful creations come together. They gained confidence in their own creativity and learned a new skillset at the same time.
What was the last book you read that made an impact on you?
The last book I read that made a huge impact on my life was Gabby Bernstein’s book titled, “Super Attractor.”
What’s the one thing people would be surprised to learn about you our your business?
While pursuing my Communications degree at Salem State, I was working as a cashier at local grocery store. One day the owner’s son came over to me, told me to put up my closed sign and clean up the floral department. Before I knew it I was spending more hours in the floral department than on the register and became the Floral Manager.
But when I graduated I left that behind to work in corporate. Only to return full-time to the floral industry 10+ years later.